Worked as the strategist on this project
REI On-The-Go
Series of 38 (REI is founded in 1938) rentable REI branded mini-vans. These vans are equipped with a virutal travel itinerary, aimed to take participates to off-the-beaten path activities.
Target audience:
West Coast young professions who are too busy to plan out an entire vacation. REI On-The-Go provides them with all the items they will need to have a wonderful vacation.
Travel itineraries will be themed to specific outdoor environments (Lakes/rivers, forrest, deserts)
Each specific itinerary will make up a travel pattern that relates to the theme of the trip.
Photo-ops will be located at each specific location. These frames will highlight the perfect angle for participants to take pictures from. These frames will also be positioned in such a way that only people with the REI On-The-Go vans can access.
Art Direction by: Alessandra West
