Chapter 1: The Mission ahead
My team and I were tasked with developing a creative brief for Call of Duty's new game Warzone.
Chapter 2: Our intel
Through our research we discovered that COD can often be a nest for negativity and aggressive players.
Chapter 3: Our Mission objective
Armed with our research we aimed to shift the perception of COD from intimidating to an inviting and inclusive platform for gamers of all levels.
Chapter 4: Our targets
We landed on two distinct targets that we felt could gain from our campaign.
Chapter 5: Insight
People don't like to feel inadequate towards a skill or task and subsequently feel excluded.
Chapter 6: Mission Strategy
Encourage gamers and non-gamers to consider Warzone as an inclusive platform for all skill-levels by celebrating their mistakes & setbacks.
Teams was made up of Maha Almatari, Heather Anderson, Martin Tubiq, and me, Emma Hartley
